Poster: There was only one poster made for the movie because the movie isn't a high-tier action film. They target a specific audience by doing this, the poster shows just them in a family style photograph which makes the viewer assume that the conflict of the film is taken place between them.
Trailers: The first trailer was released on March 14, 2008. The trailer sets the tone of the movie by showing the two brothers facing off by staring at each other. Their relationship is further defined as the two physically attack each other which all shows Will Ferrell's character burring Reilly's alive.
Online: As you enter the site, you're taken right into the feud between the two step brothers. This is used to draw you into the character's lives.
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